Dragon Quest ice cream at Baskin Robbins 31 in Japan

I didn’t even know about this until I was told by my friend in Canada of all places. Currently 31 Ice Cream has a Dragon Quest campaign. (As a side note, when I was a kid we called it “31 Flavors,” but then sometime in the ’90s they changed the name to Baskin Robbins. That never caught here in Japan, and everyone just calls the place “31” here.) My friend Jared sent me an email about this.

Oh look, it has soda-flavored gummy Slimes!

You can buy a limited edition box set and choose up to eight flavors, either regular or small scoops. If you get this box set, it comes with a set of cup coasters.

The store clerk was wearing a handmade Slime badge she made from felt.

So here is the box:

Here are the cup coasters it comes with:

And here is the “Slime Hoimi” ice cream itself.

In America, I never cared for gummy candy. However Japanese gummy candy is pretty great. This ice cream tastes good. Since my daughter’s birthday is coming soon, I bought this to celebrate in advance. Dragon Quest really knocks her out, and she loves the Slimes the best.